At Tru Spa Institute of Aesthetics, we are dedicated to giving you the best esthetician training to prepare you for your career. This month’s post will outline a few tips for our soon-to-be estheticians to help guide them to success in their career!
1) Always be Learning!
Your esthetician training does not stop at graduation! You must always be learning new things related to your field of work. If you do this, you will be on top of any changes in the industry, including new treatments and services that you may wish to offer clients or better ways to run and grow your salon! This may be an overwhelming concept at first (where do I start?), but simply following industry news and updates (such as those from American Spa) is a great place to begin. Also, be on the lookout for seminars and trade shows that can help you meet experienced estheticians and spa owners who can give you more information about the industry.
2) Develop Client Relationships
If you’re aiming to have a full appointment schedule, you will need to ensure that you have regular clients. Those that you can rely on to come in for a visit a couple times per month so you know that you will have work coming in. One of the best things to do for developing client relationships is show you truly care. Make sure clients know you are there to help. Perform initial consultations to learn about their needs, sensitivities, and what they are hoping to achieve with their spa appointments. Develop a plan for them to encourage regular treatments and appointments. Offer upgrades or extra services that you can show will be to their benefit. And, offer gifts or samples for products you think the client would enjoy.
3) Ask Questions
Never overlook the importance of asking questions to fully understand what your client wants and to address their concerns. You may know the treatments and procedures available, but if your client has questions or concerns about the process, you may not be able to determine the exact treatment they should receive. This ties in very closely with developing client relationships, as someone will be more likely to become a regular client if they can see you are working hard for them.
4) Always Focus on Sanitation and Cleanliness
One of the most damaging things that could happen to you or your salon is developing a reputation for unsanitary practices. Spa services are health and wellness-related, so your clients will notice if you do not take enough precautions with chemical disinfectants, improper handling of tools, and untidy work spaces. If clients have concerns about these, they will be hesitant to return and may even spread negative word-of-mouth reviews to other potential clients. For the benefit of all, have a strictly designed sanitation and cleanliness policy at the forefront of your practice.
5) Market Yourself and Your Services
Trying to grow your salon and build your clientele can be difficult at times. To help give your business a jump start, invest some time to marketing yourself. There are many ways you could begin this. Some of the key ones are:
- Starting a referral program. Offer your clients a small gift or discount if they refer other business to you. Word-of-mouth is one of the most powerful tools available for marketers!
- Use social media! Have a Facebook page for your services or salon to gather reviews, offer short-notice or cancelled appointment slots, and interact with your clientele. This can help build a stronger presence for you and your brand. For some (looking at you, nail technicians!), an Instagram page to post pictures of your work is also a great idea.
- Develop smaller take-home marketing materials for clients, such as business cards or postcards/brochures, that have your contact information and branding to help clients remember you and make it easy to pass your information on to others.
We hope that these tips can help your esthetician training as you embark on your career in esthetics!
Tru Spa Aesthetics Institute’s next course intake date for esthetician training is on January 9th, 2019! There is still plenty of time to get in touch with us for answers to your questions and to apply to our complete esthetics program or nail technician program. We look forward to hearing from you!